Discussions

Ask a Question
Back to all

The rise of athlete-backed betting apps

Has anyone tried those betting apps promoted by famous athletes? I downloaded one out of curiosity last month, and I was surprised by how much effort goes into making it feel “exclusive” with all the athlete branding. I never imagined that professional athletes would have such a hands-on role in digital platforms. Do these apps really change the way people bet or is it just marketing hype?