Discussions

I’ve experimented a bit with those apps too, mainly to see the user experience. Honestly, the difference is in the storytelling—athletes’ involvement makes it feel more personal and trustworthy. There’s a good article that dives deep into this whole world: https://www.punjabnewsexpress.com/sports/news/inside-the-billion-dollar-world-of-athlete-sports-betting-partnerships-312325. Some of the stats blew me away, like how much revenue some athletes generate from these partnerships. It’s definitely more than just marketing—they actually help shape the app’s design and strategy sometimes.