Tips to Improve the Website Performance


Search Engine Rankings is an important factor for any Website


From the time Google has announced that website speed will play an important role for page rankings, many of the website owners are looking for the ways by which one can improve the website speed.

None of the website visitors would like wait on a page which is taking too much of a time to load. This will be applied even to the website visitors. Hence if the page is taking too much of time in loading the would be leaving the website resulting in the loss of business.

Website performance combines with the page speed plays an important role. For a website to load in a better way needs a better search engine optimization. This is what the website owners are aiming for. Good search engine ranking of a website would result in more number of visitors. Having more number of visitors would result in converting them into customers and thus growing the business.


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Getting a Good Hosting Provider


If you have not chosen a good hosting provider, there is no use in following the points mentioned below. Hence the top most priority for any business would be to choose a Fast Server. Fast in the sense means the one who is using the SSD drives. Thus they will be able to respond to a page much faster that a traditional disk drives.


Analyzing the Website

Analyzation of the website will result in the improvement of the page speed. This will assist in identifying the problem areas one should focus on first. There are many tools on the internet by which one can analyze the website.

Page Speed Insights

You just have to plug the website URL and then allow the Google in scanning the website, after completion of the scan it will suggest the areas of improvement.


WebPage Test - This is another tool which provides a good information on the website for which you perform the test. Some of the results will show for DNS lookup, first byte etc. It will also show you a waterfall chart which will show the stages when an HTTP request is made to the website.

Pingdom Website Speed Test - This test will scan the website you want to test from different locations. It will provide the user different informations on loading time, performance insights and suggestions on improving the website speed.


Enabling the GZIP compression

A GZIP compression will allow the user to compress the pages and then showing it to the website visitors. A compressed is much smaller in size and thus delivers it faster. There are simple tools available by which you can check if the GZIP compression is enabled on the website.


Performing the Image Optimization

It helps the visitor in visualizing the content. Having the images on the website which are not optimized can impact the website page speed. For improving the page speed, one must make sure of using only the required number of images with a right image format. One can use the JPEG or the PNG as well.

One can also reduce the image size by using the tools like photoshop by not reducing the quality of the image. A small image would mean faster download which will result in a better page speed.


Minimizing and Minfying the HTTP request

There are parts of the website such as the images, scripts and the CSS which increase the number of HTTP requests and which needs to be downloaded. More number of HTTP request would mean more time for the web page to load. One can reduce the number of scripts and CSS elements to the page by minimizing the number of HTTP request.

Using the Content Delivery Network

Content Delivery Network is one of the easiest ways of delivering the web content. Usage of CDN would mean that your content will be distributed to different servers across the world. When the HTTP request is made for the website, the content will be delivered from the server which will be closest to the user and then it will be distributed to different servers across the world.


Eliminating the Redirects

Every time the page is redirected, the browser will have to jump for a new place and thus looking for the resources. This would mean that each redirect will be adding the wait time for the requests as well as the responses. This will increase the page loading time to a great extent hence it is recommended to eliminate as many redirects as possible.